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Sunday, 11 March 2012

Hollywood Movies, Increasing Popularity and New Marketing Strategies

It is amazing the amount of money that Hollywood spends promoting its movies and public-relations efforts and it seems they spend more money on public-relations and community goodwill then they actually do in advertising or marketing. Public relations, publicity stunts and getting the actors to go on talk shows very much helps the movie industry promote their flicks. But, public relations for Hollywood Movies are not as easy as it looks, in fact, if it is done incorrectly it can actually hurt the movie.


Of course the right amount of controversy also helps sell tickets as long as that controversy does not cross into taboo and thus causing boycotts from family type groups. Public relations specialists for Hollywood Movies make much more money than their counterparts in other industries and it is a choice job.


The insiders in Hollywood know what it's all about and if they are able to promote the movie through Hollywood News and get free publicity and public relations out properly, then they will win at the box office. Even if the film is not that good it still might earn a lot by weekend mark simply through good public relations.


Of course if the movie is good there will be word-of-mouth advertising after that and even more people will see it. The goal is to get the first group of people to go see the Hollywood movie and then run around and say how great it was.


There are some movies which depict real life characters and there are others which have larger than life characters. A tale, well told is certainly bound to attract movie lovers. Talking about Hollywood movies, they have become a favorite among cinema buffs across the globe. They are loved because of their interesting scripts, excellent performances of the actors and the ability to speculate the viewer's choice. It is a known fact that many filmmakers look up to Hollywood for inspiration. There are several upcoming Hollywood movies lined up for release to entertain the audience.


The main reason for such a huge number of releases simultaneously is the growing mall culture. They have made movie watching a comfortable and more enjoyable experience. The main crowd of these movies is the young urban class, who is educated and has enough money at their disposal, to be spent to entertain themselves in style. There are other fun activities one can indulge in, in the beautifully designed malls. One can go for shopping and even grab a meal at the various eating joints in the mall. It is a relaxed exercise altogether-hanging out with friends and even making new ones, as many people throng the place frequently. As more and more malls are coming up, so is the popularity of movies increasing at the same pace.


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